Our People

Alison joined New Outlook as CEO in October 2022. She previously worked in Banking as a Bank Manager and Financial Advisor, before moving into the Charity Sector where she worked as a CEO for 13 years. She has a wealth of experience leading service led organisations, who support people with complex needs.  Alison has an MBA in Executive Leadership and Management, Chartered Management Status awarded by the CMI, a L7 in Strategic Management, and a distinction in Coaching skills. Alison is also the CEO for Vision Homes whom she joined in December 2021.

Stan joined New Outlook in 2015 and has over 30 years’ experience as a HR professional having held senior positions within Central Government and the Charity sector. As a Chartered Member of the CIPD, he continues to invest in broadening and updating his HR knowledge and professional standing. Stan has helped shape and drive our Group people strategy, mainly focusing on delivering a motivational workplace culture, where staff feel valued and engaged. He is a keen advocate of productive employee relations and has a wealth of experience in coaching and mentoring managers at all levels.

Jonathan joined New Outlook and Vision Homes in October 2023.  He is the Group Director of Quality and Care and also the Nominated Individual for services regulated by CQC.  He is a registered social worker and has worked with people with disabilities for over 25 years.  He previously worked as a commissioner with a local authority and was also Director of Operations with a national charity working with people with sensory impairment and complex disabilities.   His role is to ensure that our services run effectively and provide the highest quality of care and support.  He is committed to ensure that our services offer choice, control and independence to the people we support so that they can achieve their goals, aspirations and outcomes.

Asif joined the organisation in May 2025. He is an accomplished Finance Director with a proven track record in the Housing and Care sector and working to embed a culture of continuous improvement. He has a wealth of experience gained in over 20 years from the charitable sector, accountancy practice, private sector commerce, multinational enterprise and business ownership. Asif is very excited at the prospect of working with everyone at New Outlook and Vision Homes and is committed to fostering financial integrity and enhancing business performance through strategic financial leadership.

Zoe Richardson joined the Board in March 2024, bringing with her a wealth of experience from the charity and social care sectors. She previously served as an excellent Chair of Vision Homes for two years and has worked in health and social care for over 20 years. Zoe is a respected senior leader in the charity sector.

Julie joined as a trustee in February 2025. With a background in leadership psychology and behavioural science, Julie supports leaders to build strong, trust-based teams—particularly in complex, high-stakes environments. She is a committed champion of person-directed care and brings a thoughtful, values-led approach to governance, shaped by years of experience across the care and education sectors.

Virginia joined Vision Homes as a Trustee in December 2022 and became Chair in March 2024. Virginia has many years of experience in the charity sector and is also a Trustee at the Stafford-Upon-Avon and District Samaritans.

Steve was most recently the Group Development Director at Busy Bees Group, an international early years care provider, where he was responsible for mergers and acquisitions (M&A) and growth strategy. Prior to this, he held several senior positions at the TUI Group and Evans Halshaw and is an accountant by training. During his 18 years at Busy Bees, Steve played a pivotal role in driving the organisation’s expansion through a combination of M&A and new centre developments. As a key member of the Executive Team, he helped transform the company from a UK-only provider with 35 centres and a £20 million turnover into a truly international business. Today, Busy Bees operates in ten countries with 1,000 centres and an annual turnover exceeding £1 billion.

Malcolm has a proven track record in operational and strategic management, with key strengths in team leadership, culture change, and business development. His wealth of knowledge and leadership experience are invaluable in supporting our mission and driving positive change.

Alison joined the New Outlook Board in March 2024.
A manager for over 30 years, she has held various roles in the voluntary sector and Local Government, including Housing and Social Care. Specialising in service development and delivery, she is passionate about providing quality provision.

Ben joined as a trustee in and sits on the Finance board. Ben works as an operations manager for Zebra technologies, a technology company. Specialising in process improvement, cost efficiency and innovation. With a background in advisory consulting and technology.

Tom became a trustee in September 2025. An experienced leader, Tom is currently Director of Operations at YMCA Heart of England, a chartered member of the CIH and has over 16 years’ experience in the social housing sector with extensive knowledge on legislation and regulation with a passion for leadership, customer service, service improvement, innovation, social value and strategy. He also has an academic background in planning and development.

Sadiq joined us as a trainee trustee in January 2025. He is a results-driven professional with extensive experience across the Banking, Education, FMCG, and Health & Social Care sectors. Sadiq specialises in building employee-centric cultures that enhance productivity, boost morale, and reduce operational risk.

With a proven track record in risk management, employee engagement, and leadership development, Sadiq currently works as a Team Leader at CareTech Community Service Limited. He is passionate about fostering inclusive work environments, driving continuous improvement, and aligning organisational goals with innovative, people-focused strategies.